HEY FIGHTER

I help you turn your ideas into potent messaging

SO YOU CAN REACH MORE PEOPLE AND FINALLY MAKE THE IMPACT YOU CRAVE

THE WORLD IS WAITING FOR YOU TO SUCCEED

What does your dream future look like? What do you see when you imagine yourself as a successful changemaker?

If I had to guess, I’d say something like this…

  • You’ve built a business that brings in good money and helps you make a tangible positive difference.
  • You’re confidently using your voice to speak up, inspire others, and reach more people every day.
  • You start your days with a slow morning coffee and a long walk in the forest because you’ve freed yourself from the hustle and grind.
  • You feel grateful that you can finally focus on what you want to do, while your trusted (and generously compensated!) team handles the rest.
  • You spend your free time travelling (sustainably, of course!), cuddling rescued cows at your favourite sanctuary, and regularly make massive donations to that NGO whose work you admire more than probably anything on this planet.

Listen, no matter what your dream future looks like, you deserve it.

The world is waiting for you to succeed.

Because your success means more kindness, fairness, and compassion in the world.

THE SECRET SAUCE IS YOU

I know you’re not here to just make a quick buck. You dream of another world. And you want your work to be a part of it, creating lasting liberatory change.

The good news is people are hungry for brands like yours. But you can’t make a big positive impact if you’re hiding.

Your dream life, dream business, and dream impact can absolutely become reality when you own your changemaker power.

It doesn’t matter if you’re a coach, consultant, service provider, or anything else — the secret sauce to your success is you. So, it’s time to own who you are. And let your messaging genuinely reflect what you’re here to do.

That’s how you connect with the people you want to reach. That’s how you create real relationships. That’s how you transform quiet supporters into fans and passionate advocates for your brand.

When you’re ready to massively grow your positive impact in the world…

I’m can help!

Hi, I’m Johanna (she/they)

Certified copywriter, coach, and marketing strategist.

Above all, I’m an activist who dreams of a world where all beings are treated with kindness and respect.

All my life, I’ve been on a mission to create a more just society. Today, I help other changemakers stand out, build irresistible brands, and ethically sell their products and services.

I know your dreams hold revolutionary power.

With me, you don’t just get a copywriting and marketing expert. You get a coach who believes in you. I’m committed to help you get rid of those limiting beliefs that stand between you and your dream business and impact.

WHAT PEOPLE ARE SAYING

Love from aspiring copywriters I coached inside the Copy Posse Launch Pad

“I cannot thank you enough for supporting me through this journey…. the lows especially…. you are such an insightful, thoughtful and kind person and your encouragement has been so valuable. So a big huge thank you for kicking my butt over the line.

Thanks for being such an amazing coach… I could not have done this without you.”
Shelley Sunjka, Copywriter, Copy Posse Launch Pad Season 5

HOW I CAN HELP GROW YOUR IMPACT

1:1 BUSINESS AND MINDSET COACHING

Starting and growing a business is so much about personal growth, and it’s not easy if you’re going it alone.

You want your business to be a part of the solution, not the problem, but sales and marketing make you feel awkward and icky. Maybe you feel like you have no focus and are just running in circles. Or maybe it’s difficult for you to show up because you’re introverted. (Been there, done that… all of it!)

And then there’s the internal mountain of limiting beliefs around money, work, and being a business owner.

Whatever you struggle with — if you’re looking for 1:1 support from a coach who knows exactly what you’re going through, I’d love to help. 💚

You’re here to change the world. You’ve got your business — and a one-of-a-kind story nobody can compete with.

But you still don’t quite know how to stand out from everyone else… Or maybe you feel like your messaging is all over the place…

I can help! The good news is, you already have everything you need to create an impactful brand inside of you. It’s all about getting crystal clear on who you are, what you stand for, and how you communicate it with the people interested in your work. 💎

Often, it’s helpful to get brand voice support from an expert who sees the big picture — and who knows how to make the process fun. A done-for-you Brand Voice Guide, your very own messaging manifesto, is a foundational tool that helps you own your changemaker power and create unique brand messaging.

BRAND VOICE SUPPORT

STRATEGIC MARKETING GUIDANCE

You’re doing amazing, world-changing work, but you’re struggling to find enough clients or customers.

Or maybe you know exactly what you want and you’re ready to take your marketing to the next level.

No matter if you need help with email marketing, setting up a sales funnel, launch strategy or anything else, I’m here to help you make sense of your marketing. The good news is, marketing does not have to be pushy. The best marketing feels effortless, builds genuine relationships and guides your people to where they want to go.

It’s time to communicate your offer and value in a way that feels good, so that you actually want to show up. That’s how you increase your positive impact in the world. ✨

It’s much easier to change the world when you have money — am I right, or am I right?

No matter if you’re selling online courses, physical products, or fundraising for a good cause, never underestimate the power of copy. 

Copywriting is the single most important part of any purpose-driven business because great copy moves people. It makes people feel connected to you and take inspired action. It helps you create a community to support your mission.

Are you tired of DIYing your messaging or searching for an expert copywriter who actually cares about your mission?

I help you make more sales (and increase your impact! ❤️‍🔥) with strategic, empathy-infused copy that draws the right people to you.

DONE-FOR-YOU COPYWRITING

Confused about your next steps?

Discover my podcast & YouTube series Plant Powered Business: Strategies to Grow Your Positive Impact, created in collaboration with Brieanah Schwarz

THINGS PEOPLE HAVE SAID ABOUT MY EMAILS

“Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” ~ Margaret Mead

Are you ready to change the world together?